Who is on the leadership team and what sorts of backgrounds do they bring to the table? We’re excited to be laser-focused on the Michigan market and expanding our footprint in our home state. We’ve opened 15 retail stores and aim to have 40 by the end of this year. Our goal, since day one, is to have the Lume name synonymous with Michigan cannabis.įast forward to 2021, and we have built out a personnel team that brings CPG experience from New Balance and design training from Parsons School of Design. We’re aiming to present cannabis in a new light, out of the shadows of the past and accessible to all. Lume’s model is based on convenience and quality - constantly growing the number of retail locations to ensure accessibility, building out the store design of each location to ensure an enjoyable shopping experience and providing locally grown, high quality cannabis products that appeal to everyone. Our founder and CEO, Dave Morrow, previously founded Warrior Sports and wanted to create a similar experience-minded approach to cannabis. Lume Cannabis Company was only founded in 2019, believe it or not! We currently have 15 retail stores in operation, including locations in Owosso, Lowell and Jackson.īriefly walk us through the story of how (and why) your company got started. How long has your company been in business? And stay tuned for our 420 print edition, which publishes on April 14. Check back for a new post every day this week. #Lume michigan seriesThis Q&A is part of a daily series highlighting the many medical and recreational marijuana dispensaries across Greater Lansing.
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